The groups began working with a broader cross section of consumer groups, healthcare professionals, and clergy offering in-service seminars and resources both to help improve care for the bereaved and to educate the public and regulators on the need to improve regulations.
While hiring “find-for-a-fee” commissioned sales people allowed the national funeral chains to greatly increase their sales coverage it placed enormous competitive pressure on small businesses and the non-profit cemetery community, forcing many smaller funeral homes to sell out.