- The FFA gained the support of about 3,500 family owned funeral homes at their Canadian Trademark Commission Hearing on whether SCI should be awarded the trademark “Family Funeral Care”. On April 23, the Canadian Trademark Office found in favor of the FFA opposition, and denied SCI their trademark registration.
- In May the FFA is approached by a number of the healthcare, religious, caregiver groups and asked to start a new public education vehicle (a group that did not include the word funeral in its name). After several focus groups were organized and research done, the PARTNERS IN CARE ALLIANCE (PICA) was announced and within a year completed 200 presentations to nursing homes, hospitals, consumer groups, seniors groups and churches.
Advancing a Higher Standard of Care