- In June the Order of the Golden Rule Association, and the Independent Funeral Directors Associations of Florida, Indiana, Georgia, Michigan, Maryland, Maine, New York, and Virginia all announced their joining the FFA’s US Trademark Opposition against SCI’s attempt to register “Family Funeral Care” in the United States, establishing the ‘Prevent SCI’s Trademark Fund’ or ‘PST Fund’, and organizing fund-raising support to help with extensive legal costs. In June SCI declined to defend its USA Trademark Registration against FFA’s Opposition. In July SCI threatened to sue PICA over faulty research.
- PICA responded that it welcomed the opportunity to defend its research in any venue SCI chose (because the publicity would bring much needed attention to the issues) but thought a live television debate on inadequate funeral regulation would be far more useful to the public (no response so far).
Advancing a Higher Standard of Care